path.
LinkedIn banner options
Three directions for the profile banner, all built from the Path. brand system: the dusty blue, the italic serif, the cream, and the golden hour photography from the site. Each one is shown on its own and then in place, with the profile photo circle where LinkedIn puts it.
A
Product Hero
The system front and center. Cleanest read of what Path. is, with the "a System You Can Trust" line ghosted along the bottom.
In place on the profile
Profile
photo
photo
B
People Hero
The warmest of the three. The golden hour hike photo from the site carries the feeling, and the copy lives on the blue panel to the right, clear of the profile photo.
In place on the profile
Profile
photo
photo
C
Hybrid
Both stories in one frame: the copy on blue, the photo in a floating card, and the scale tucked against its corner.
In place on the profile
Profile
photo
photo